Chaos to order

v3 v2 — chaos is faster and denser per Ryan; the ending is untouched.mdash; chaos faster and denser, and the resolved state now holds ~6s before the loop, both per Ryan. First pass from the call. Non-gated: it plays in the hero strip and visitors scroll straight past it. 11 seconds, 1920×1080, loops.

What it does

• Services drift, overlap and rotate — too fast to read, which is the point.
• They converge onto hairline shelves in two columns. Ryan's image: the shelf they all settle onto.
• ExactPay resolves underneath as the source of the order.

Deliberate choices

• Workers Comp and Time & Labor are not in it. They are headline services in the partner material but were not on the services list Craig sent shortly before it. Nothing goes on screen until we know live vs roadmap. Both are one line to add.
• Every service shown is one Craig said on the call — no invented list.
• Craig's real logo file, not a re-typeset version of it.
• No headline copy baked in — that is a slot, not an omission.

Headline — needs a decision

Deliberately not baked in. These are drawn from what Craig and Ryan actually said on the call, not invented, so they are starting points rather than proposals:

• Big, but intimate. Ryan's phrase, said twice, and Craig agreed on the spot.
• National capabilities. Local service. Craig's own positioning, close to the thesis he gave for the whole site.
• You get a person. Not a case number. From Craig's description of what makes them different — the sharpest line of the hour, and the one a competitor cannot copy.

My preference is the third: the other two describe the company, that one describes the customer's experience. But it is Craig's voice, so it is Craig's call.

Known, not yet addressed